Category: Featured

  • Comment: Foot in mouth syndrome

    I was on holiday in France some years back and, if I’m honest, my French isn’t up to much. I can just about cope with a “bonjour” and a “merci” when the situation demands. And I have been known to order a café au lait when I’ve been feeling supremely confident (and in desperate need of caffeine), but anything else I leave to my wife, who is far more capable in the language department.

    However, on this particular day, I’d taken it upon myself to pop, alone and unaided, to the shop for some lunchtime essentials. It would be fine, I told myself, I’d have no problem locating ham, bread and butter. What could go wrong?

    Just as I thought, I discovered my prospective purchases with ease and, having slipped them into my basket and feeling perhaps just a little giddy with my success, I decided the time was right to venture a question to the lady behind the till.

    I cleared my throat in readiness. I gave her a warm and relaxed smile and asked, in English with my best French accent, “Do you have pâté?”

    “Pâté?” came the quizzical reply.

    “Oui, pâté,” I reiterated, impressing myself with an actual full sentence in the lingo. Perhaps there was nothing to this foreign language lark after all.

    “The party is at six,” came the confident but confusing response.

    I blinked. My warm and relaxed smile froze, ever so slightly. “No,” I corrected, “Not party – pâté.”

    “Oui, the party is at six.”

    Puzzled by this misunderstanding, I turned to the trusty translator on my phone and dutifully typed in the word ‘pâté’, wondering if in fact it wasn’t a French word after all. The shop assistant waited patiently until I could show her the word.

    “Ah!” she said, smiling. “Pâté! Non, we do not have.”

    I was left mystified. My mouth probably hung a tiny bit open. I literally had no clue as to how my pronunciation had differed from hers. But clearly it had, somehow.

    However, what I’ve realised is that, when it comes to effective communication, it’s not just getting the accent right that matters.

    We’ve just had Sunday lunch, and I shove what’s left of the washing up in the sink and announce that I’m leaving it to soak (a classic manoeuvre that nearly always results in my entering the kitchen at a later point only to discover my wife finished the job and put everything away). What I should have said was: “I think these dishes need a soak. What else needs doing before we sit down?”

    Or yesterday, perhaps instead of my saying, “I’ll leave you to unpack the shopping, you know I’ll only put it in the wrong place” (note the emphasis on her having unreasonable and impossibly high expectations), I should have tried, “I’m rubbish at knowing where to put everything, tell me where it goes and I’ll do it.”

    What we say and the way that we say it matters. A lot. As men, we often struggle to communicate what we actually mean and sometimes we just use that as an excuse to not even try.

    We can be so good at making resolutions to join the gym, climb a mountain, or learn to use a power tool. Why not instead concentrate on getting our words out straight so that we use them to encourage, empower, and put a smile on the faces of those we love?

    It’s got to be easier than asking for pâté.

    Main Photo Credit: Tomas Jasovsky via Unsplash

  • Faith: Finding your sacred rhythms

    Many of us have interests where we commit time and energy and routinely engage with like-minded people: a rhythm, a ritual. It’s part of who we are.

    It’s almost 12:30pm; you’ve been to the pub, had the same drink you always have, chatted with the lads and made your way to Turf Moor, Harry Potts Way. The colours are on; scarf and woolly hat with matching badges. The chants are going up as you walk along with the boys, perfect! It’s match day, Burnley FC versus Fulham FC.

    Now you may not be a Burnley or Fulham fan, or even a footie fan, but the point here is to describe a kind of ‘sacred rhythm’ that week in, week out, whether cold, rain or sunshine, you show up for; rhythms that reflect the things in your life that you commit to, invest in, give to; the stuff that stirs you.

    You lay awake at night reading the fixtures, upgrades, signings, transfers, details. You invest time and energy in it, talking about it, watching it, being around it or exploring all the stats with your mates. These sacred rhythms are the stuff that sits deep in our lives, and bring us joy, identity, and shape how we see life.

    The concept of a sacred rhythm isn’t foreign to any of us, you don’t have to be ’religious’ to have this stuff working in your life. A rhythm like this is built on something you enjoy and have seen and experienced the benefit from doing.

    There was a book a few years ago called Make Your Bed: Little Things That Can Change Your Life… and Maybe the World. A simple book that picked up on this sort of vibe, on routine, discipline, and a pattern in your life that gives joy, order, and purpose. I think sacred rhythms
    touch on this.

    Outside the world of sport, cars, films, music, and more, sacred rhythms can take on a spiritual perspective and angle too. The best example I can offer for this is from Jesus, in the Bible. Jesus had a sacred rhythm in his life of prayer, alone and early. The Bible often recorded moments where Jesus stepped away from the crowds and the masses, and got up before his mates in the early hours to go and pray to God, his father.

    This simple sacred rhythm on the surface seems so insignificant, but when I have tried it, I can say that this has been one of the most life-changing things for me. What are your sacred rhythms in life? How do they impact you?

    Digital Editor’s Note: We spoke to Nathan Blackaby about CVM’s annual men’s festival. Read the full story here: Faith: Gathering Ground – Sorted Magazine

    Main Photo Credit: Jon Tyson via Unsplash

  • Porsche Taycan GTS: “An exceptional electric vehicle redefining industry standards”

    The Porsche Taycan GTS saloon is a stunning four-door electric sports car with a sleek and aerodynamic design. Moreover, its lightweight construction makes for an outstanding driving experience.

    Under the bonnet, the Porsche has a dual-motor setup that unleashes 590 horses. This enables the electrified sports car to sprint to the hallowed 62mph in 3.7 seconds and on to 155 mph. The Taycan also has an official range of 313 miles, which is more than enough for most UK drivers.

    The interior of the German-made car is as impressive as the outside. The cabin is spacious and luxurious, with high-end materials and finishes. The dashboard features a clean, uncomplicated design, with a central touchscreen display controlling most functions. The Taycan GTS saloon also vaunts a premium sound system and climate control.

    One of the most remarkable aspects of the Taycan is its handling. The car is incredibly agile and responsive, with precise steering and excellent grip, thanks partly to all-wheel drive. The GTS also features Porsche’s Active Suspension Management system, which adapts to real-time road conditions to provide a smooth and comfortable ride. Additionally, the saloon’s regenerative braking system helps improve handling, slowing the vehicle down quickly and smoothly.

    Safety is a top priority for Porsche. Therefore, the Taycan GTS has advanced safety features that keep you and your passengers as looked after as possible. These include lane departure warning, adaptive cruise control, and a 360-degree camera system.

    It is an environmentally friendly vehicle that produces zero emissions during operation. This makes the sports car a better transport option for our planet than traditional petrol-powered vehicles. The Porsche also has various charging options, allowing you to charge it at home, work, or a public charging station.

    The Taycan GTS is an exceptional electric vehicle redefining industry standards. Its streamlined design, intense performance, luxurious interior, and advanced features make it a top purchase if you insist on electrified performance and luxury.

    Fast Facts – Porsche Taycan GTS, as tested:

    • Max speed: 155 mph
    • 0-62 mph: 3.7 secs
    • Electric Range: 313 miles
    • Battery/Motor: 93.4kWh/2x e-motor
    • Max. power (PS): 590
    • CO2: 0 g/km
    • Price from: £110,200 On the Road

    All Photos: Courtesy of Porsche Taycan GTS

  • Comment: Help for parents in the digital age

    A new parent hub to help families navigate the world of video games has been launched.

    Ukie, the leading video games industry body, has launched Ask About Games a resource designed to support parents, caregivers and families in navigating the world of video games. As technology continues to evolve, so does the landscape of parenting, with video game ownership now a reality for 70% of UK households. Ask About Games aims to equip parents with the necessary tools and knowledge to engage in meaningful discussions about fostering healthy digital habits for their children.

    Despite widespread belief among three-quarters of parents that parental controls are essential for safeguarding children, many parents have yet to fully utilise these protective measures. Four in ten parents admit they haven’t discussed online decision-making with their kids. Recognising this gap Ask About Games seeks to empower parents and families to activate these controls, which are readily available on all video game platforms.

    Nick Poole, CEO of Ukie, explained: “Our mission is to empower parents with straightforward, practical resources that make video game safety easy to understand and implement. By offering expert advice and clear guidance, we aim to help families ensure a safe and enjoyable gaming environment for their children.”

    Ask About Games is backed by the video game industry and designed to distil expert advice into digestible insights. Recognising the time constraints faced by parents, it serves as a one-stop destination for accessing top-notch tips, starting the power up pact, and game guides that help parents navigate the video game landscape. The platform also offers a user-friendly guide on configuring parental controls, ensuring families can enjoy gaming experiences safely and joyfully, as well as the option to search and find games that suits families.

    Andy Robertson, Founder of the Family Gaming Database said: “In today’s digital age, it’s crucial for parents to be actively involved in their children’s gaming lives. Our API provides an instantly searchable library of the latest video games for Ask About Games readers.”

    Main Photo Credit: Alex Haney via Unsplash

  • Sport: Dan Walker takes top spot in celebrity golf list

    New research has revealed the UK’s top ten celebrity golfers, with TV presenter Dan Walker taking the top spot. The study, conducted by luxury golf apparel brand Galvin Green, analysed the list of participants in 2023’s BMW PGA Championship Pro-Am, before filtering through these to rank the UK’s top ten celebrity golfers based on their handicap.  

    TV broadcaster and presenter, Dan Walker, ranks first in the list of the UK’s top ten celebrity golfers, with an impressive handicap of +0.8. Sharing a fairway with golfing champions, Walker tees off at Hallamshire Golf Club in Sheffield, alongside rising star Alex Fitzpatrick and his brother, 2022 US Open winner, Matt Fitzpatrick.  

    In second place is football cult-hero and presenter Jimmy Bullard, who plays off scratch 0. The former Premier League footballer went on to co-host the iconic sports show Soccer AM after retiring, but now presents the popular Tubes & Ange Golf Life with his former co-worker Peter Dale (Tubes).

    In third place is football legend Gareth Bale, with a handicap of 0.5. Bale built a mini golf course at his home, modelled after three of golf’s most famous Par 3’s: the 12th at Augusta, Royal Troon’s ‘Postage Stamp’, and the tricky 17th at Sawgrass.  

    Anton Du Beke of Strictly Come Dancing fame, places fourth on the list, with a handicap of 1.4. The famous ballroom dancer turned judge is an avid golfer and a member of the prestigious Wentworth Golf Club in Surrey.  

    In fifth place is England cricketing legend, Sir Andrew Strauss, who has a handicap of 1.8. Strauss’ sporting successes are certainly not limited to cricket, with the former England batsman managing a hole-in-one whilst playing with fellow cricketer Paul Collingwood at Woburn Golf Club.  

    England’s James Anderson is another cricketer to make the top ten, placing sixth with a handicap of 2.6. Anderson is a member at the prestigious West Lancashire Golf Club, known for its challenging layout, where rolling fairways and strategically placed bunkers demand precise shot placement.  

    Tied for seventh place is former footballer Jermaine Jenas and entrepreneur Seb Carmichael-Brown, both with handicaps of three. Jenas, who now works as a sports pundit and a presenter of The One Show, claims his handicap once reached as low as 1.5, speaking to Jimmy Bullard on ‘Tubes & Ange Golf Life.’ Seb, who gained notoriety as the co-owner of non-league side Hashtag United, has his own YouTube channel devoted to his golfing exploits Seb on Golf showcasing his impressive golfing abilities on various courses around the world.  

    Ranking eighth on the list is former Rugby Union player, Thom Evans, with a handicap of 5.2. Evans, who has also worked as a model, made the headlines in 2017 when he took part in a celebrity Nearest-to-the-pin competition at Celtic Manor.  

    Award-winning actor Tom Holland places ninth on the list, with a handicap of six. In the BMW PGA Championship Pro-Am 2023, Holland played alongside his brothers, Harry and Sam, who also boast impressive handicaps of 6.8 and ten, respectively.  

    Rounding off the list in tenth place, is Naga Munchetty, the UK’s top female celebrity golfer and BBC Breakfast presenter, with a handicap of 6.5. Munchetty uses her platform to promote golf and support noble causes. She presents the annual Charity Golf Day at Moor Park Golf Club, allowing her to give back to the community through the sport she loves.

    Main Photo Credit: Courtesy of Dan Walker

  • The Chosen series reaches Middle Eastern viewers

    International Christian media ministry SAT-7 has announced that hit series The Chosen is set to be broadcast on their platforms, enabling viewers across the Middle East and North Africa (MENA) to watch its powerful portrayal of the life of Jesus.

    For the next three years, SAT-7 has secured the rights to broadcast The Chosen’s first three series on their satellite channels, ARABIC, PARS, and TÜRK, as well as on their online streaming platform SAT-7 PLUS. Once the episodes are fully dubbed into Arabic, Farsi, and Turkish, viewers will be able to encounter Jesus through The Chosen on their TVs or personal devices.

    SAT-7’s Ministry Content Advisor George Makeen said: “This is a great opportunity to share the gospel with viewers in the MENA: The Chosen presents the Gospel within a rich context: the old Middle Eastern culture that framed the biblical events. As SAT-7 presents this series in the MENA languages, we believe many viewers will be introduced and re-introduced to the Good News in a way that touches their hearts and minds.”

    The Chosen is markedly different to other Christ-centred productions, not least because of its strong focus on the lives of Jesus’ inner circle: His twelve disciples and female companions. Jesus’ interactions with those around him are utterly gripping and lead the viewer to encounter His character in a truly unique way. As well as creating a dramatic masterpiece, the show’s creators have been careful to pay attention to important biblical and historical details. The interplay between Jewish culture and the Roman empire is thoughtfully represented throughout the series, and the use of an extraordinary set in Utah – an authentic recreation of the ancient city of Jerusalem – enhances the show’s sense of time and place. “Drama is an attractive genre for viewers all around the world,” Makeen added, “especially in the Middle East and North Africa, where our verbal culture learns more through listening and watching than reading.”

    The Chosen, which first took the US by storm and has since spread around the globe, started out with an independently created pilot show in 2017. As excitement for a fully-fledged series grew, over $10 million was raised, making The Chosen one of the biggest crowdfunded projects of all time. Seven years and three series later, the show has amassed 200 million unique viewers and is widely considered one of the most successful Christian media projects ever. Remarkably, The Chosen has managed simultaneously to draw a crowd from across the Christian denominational spectrum and to break into the secular realm, with streaming giants Amazon and Netflix showing the series. It is available in 26 languages and counting. The majority of The Chosen’s viewers are from English-speaking countries, but SAT-7 is part of a push to help the program, and thus the Gospel, reach one billion viewers all over the world.

    Learn more about SAT-7’s work in the Middle East here: SAT-7 | Making God’s Love Visible (sat7.org)

    Learn more about The Chosen here:

    Season 1 | The Chosen

    Season 2 | The Chosen

    Season 3 | The Chosen

    Read more stories from Sorted Magazine about The Chosen here:

    Brits binge-watch The Chosen on big tellies – Sorted Magazine

    Review: The Chosen Season Four Premieres in London – Sorted Magazine

    Jonathan Roumie: “My faith informs how I play Him (Jesus)” – Sorted Magazine

    Joey Vahedi (Thomas): “He’s someone who questions” – Sorted Magazine

    Kirk Woller (Gaius): “Jesus’ message is profound and truthful” – Sorted Magazine

    All Photo Credits: Courtesy of The Chosen

  • Faith: Gathering Ground

    Bob Fraser caught up with Carl Beech (President) and Nathan Blackaby (CEO) of Christian Vision for Men (CVM) to chat about CVM resources and their annual men’s festival The Gathering.

    For some time now church has been a place in which many men have felt uncomfortable, and it’s got nothing to do with the seating. CVM President, Carl Beech, explained: “There are very few men attending church who are between the ages of 18 and 35. There are even less working class men showing up. Church activities are pitched largely at the women and children as they are the ones mainly attending.

    “Many churches have no events on offer to enable the men of faith to invite a friend to, confident that it won’t put their friend off. Something needed to change in order for men to engage with the message of the gospel and equip the church in that task.”

    In his 2005 ground-breaking book Why Men Hate Going to Church Canadian author David Murrow was amongst the first to point out that many churches have no strategy to connect with men. In fact many churches have very few men showing up at all. The same is true in the UK. He researched statistics and established that, in many churches, there are between two and three times more women attending than men. He suggested that the men who do show up seem, on the whole, passive, bored or uneasy.

    CVM CEO Nathan Blackaby said: “We looked at the UK statistics and this revealed that those least likely to be attending church are single, working class men. (Source: Office National Statsitcs/Tearfund 2007 BBC Survey) and only 33% of men felt comfortable in church (Source: YouGov 2014/Sorted Magazine) Clearly, a strategy was needed to reverse this trend.”

    Styles of leadership, worship and discipleship are also factors, and for many non-church blokes there are fears of being associated with something that isn’t particularly manly. Church scandals and wrong perceptions abound, all contributing to the notion that if you want to meet up and do something with a few mates, it’s unlikely to be in a church environment. And Carl explained why it’s not just a problem in traditional churches with liturgy and pews. He said: “Even in more contemporary church expressions, some worship songs have lyrics which reflect a romantic view of Jesus, which a lot of men will find hard to align with. There was a time when the hearts of men were stirred by a traditional hymn. Those same men would find some of today’s worship songs difficult to sing with integrity.” Well aware of the challenges with men and church, CVM came up with a strategy for a different way of connecting with men.

    The CVM strategy consists of four levels of activity

    Level One is about creating activities or opportunities to bring men together where there is no great spiritual context. It’s all about enjoying some fun stuff together, building genuine friendship and trust beyond the walls of the church building.

    Level Two is about creating events where there is some kind of spiritual input, like a breakfast or a curry night with a guest speaker, when believing men can invite their friends along. Men will often show up if food is on the agenda, and hearing stories of how life has changed after someone encountered Jesus holds the potential to open up a conversation about life and faith.

    Level Three is about developing the conversation by perhaps offering a series of meetings where men can explore in more depth what it means to follow Christ. Men might discuss the values they aspire to and the changes that may need to take place in their life, their priorities or their thinking.

    Level Four is about helping churches develop an ongoing and sustainable strategy to connect with men and change the environment in church services. Men will bond more readily when they engage in a shared activity, but as many churches have a shortage of men turning up, the starting point for all this connection may need to happen elsewhere.

    Nathan enthused: “CVM has a growing number of men’s groups partnering with them, operating at a local level. Some belong to one church, others a combined effort involving several churches. There are also regional events and we also produce high quality resources for use by individuals or small groups.”

    The group which I run in the North West has made use of some of these resources and they’ve been effective in bringing a focus and getting a conversation going. In particular Carl’s book 52 Men of the Bible provides enough material for a year’s worth of discussions if you meet weekly, or four year’s worth if you meet monthly.

    In addition to hard copy books, a significant amount of CVM’s resources are now downloadable. The Code is another well used resource with 12 game changing statements written by men for men. Each statement looks at what it’s really like to follow Christ wholeheartedly.

    CVM have created an interactive platform: Winning Men is available as a Smartphone app. It includes a four level course, top tips for men’s activities, a church audit tool and loads of helpful ideas. It’s all available free, and the platform thrives on helpful interaction, comments, questions and engagement.

    The Gathering

    In 2014 Carl Beech founded a men’s festival called The Gathering. This has become an annual event which takes place, now somewhat famously, in a field near Swindon. In 2019 the attendance rose to 2400 men.

    The Gathering has live comedy, cool cars, a five-a-side tournament, a bar, live music, walking football, axe throwing, Zorb football, inflatable games etc. Alongside that there is worship, relevant bible teaching, life stories, scalextric, bonfires and loads more.

    The Saturday night meeting usually has a theme for the dress code and in 2019 it was the medieval age. That experience will live long in my memory. In 2023 the theme was animals!

    Photo: The Gathering 2023 Darts Competition with Sorted Magazine’s very own Steve Legg – Steve Legg, Magician and CVM’s John Stockley dressed as a Unicorn!

    For more information about The Gathering 2024 visit The Gathering (thegatheringformen.com)

    All Photos from The Gathering 2023 Courtesy of Bob Fraser

  • Stephen Fry: “not just a green space”

    Stephen Fry (pictured above), Friend of St James’s Church, said: “What is needed in Piccadilly is a proper place to sit and reflect and take yourself out of the bustle. The garden at St James’s Piccadilly is not just a green space, it’s an active part of the community, as the rest of St James’s Church is.”

    A new show garden has been inspired by the green spaces and community spirit at St James’s Church, Piccadilly, in central London. Work has begun at RHS Chelsea Flower Show on St James’s Piccadilly’s Imagine the World to be Different show garden. The garden is sponsored by grant-making charity Project Giving Back and designed by award-winning landscape architect Robert Myers.

    Designer Robert Myers said: “The St James’s Piccadilly garden at RHS Chelsea centres around restoration and climate resilience. Through our commitment to environmental innovation, we aim to inspire others to create a more sustainable and resilient future. Already a place of refuge and consolation for thousands, the newly designed counselling cabin underlines the importance of healing at the heart of St James’s Piccadilly’s mission.”

    Rector, Rev Lucy Winkett said: “The garden and courtyard of St James’s Piccadilly (pictured above) offer a welcome space in the busyness of central London for conversations under trees. Robert’s design emphasises the inherent resilience of nature and its healing powers. For us it’s important that it is a space where each person has their own dignity and where our interdependence with the natural world is emphasised and celebrated.”

    The garden evokes St James’s churchyard garden and highlights the importance of public green spaces in the city for healing and biodiversity. The garden is inspired by St James’s inclusive ethos, the character and form of the existing gardens, bombed in World War Two, but surviving and evolving into a biodiverse, eclectic haven for people and nature. The show garden also features a unique timber structure designed by Ivan Morison to replace the existing hut which houses the counselling service providing 5,000 hours of free counselling a year.

    The church’s community is committed to making the world a better place. The RHS Chelsea garden will support efforts to raise £20m for The Wren Project, a scheme to rejuvenate the historic, Wren-designed church and particularly to restore its garden, in order to accommodate and amplify St James’s extensive social outreach and environmental work. Donations can be made at https://www.sjp.org.uk/chelsea-campaign/

    The Imagine the World to be Different garden will be re-sited in two phases. All the trees and plants will move to St Pancras Church on Euston Road, which is a partner to St James’s. All of the hard landscape elements and timber cabin will be stored and reused as part of The Wren Project at St James’s.

    Main Photo Credit: Jack Taylor via Getty Images. All other images courtesy of St James’s Church, Piccadilly, Central London.

  • Jeremy Clarkson: “what more could anyone want?”

     
    The hit show Clarkson’s Farm will return to our television screens. The show’s Diddly Squat Farm Shop will be back at the Silverstone Festival over the August Bank Holiday weekend from August 23rd – 25th 2024.

    Jeremy Clarkson (pictured above) was at the festival with his partner Lisa Hogan in both 2022 and 2023, he said: “It really is an infeasibly good day out. You have literally acres and acres festooned with incredible cars all with nice sensible dials on their dashboards, a pop-up Diddly Squat Farm Shop selling lots of our stuff all washed down with lashings of my really rather refreshing Hawkstone beer, what more could anyone want!”

    The third Amazon Prime series received rave reviews, and the famous farm shop is gearing up for an even more exciting involvement with Silverstone Festival. The Hawkstone Bar will be back, together with the rustic store selling a range of Diddly Squat Farm produce and merchandise.

    Other Tasting Tent sessions include BBQ secrets, a history of British Cheeses, a trip through the world of chillies, Moldovan winemaking artistry, an artisan market with local produce and celebrated chefs on the Silverstone Kitchen Live stage.
     
    Further information and tickets are available here.

    Main Photo Credit: Courtesy of Silverstone Festival lifestyle Media and Silverstone Festival Motorsports Media

  • Comment: How much does it cost to lie online?

    How much does it cost to create and spread fake news or false narratives online? 

    According to new research from digital identity security specialists, ID Crypt Global, the answer depends on what scale of disruption you want to create. You’ll need to pay £400,000 to create a campaign of truly devastating falsehoods, but an awful lot of damage can still be done for absolutely no cost at all.

    Fake news and false narratives are commonplace online. They can be created by an individual sitting at home with their smartphone, by AI bots, or even large-scale ‘farms’ in countries like Russia, India, and China, where hundreds of people are employed to fabricate and falsify the things we see online. 

    ID Crypt Global has estimated the cost of creating and spreading various types of fake news and false narratives in 2024 by analysing previous 2017 data* published on the subject and adjusting the numbers for inflation. 

    The cost of creating fake news

    To enlist the help of a click farm, in which one server has the control capacity of 30 smartphones and can ‘click’ to artificially inflate the presence and therefore influence of certain posts, costs an estimated £4,922.

    To manipulate an online petition, such as those regularly created via change.org, with 100,000 fake votes or signatures will cost an estimated £1,064. 

    To generate one million fake YouTube views costs around £998, and to add 1,000 fake comments to a social media post each month is estimated to cost £250. 

    While these nefarious activities require you to have a pretty healthy budget for creating fake news, there are other influential methods that cost very little money, and one that costs nothing at all. 

    For example, to pay for a bot to produce 500 retweets costs just £2. 100 artificial YouTube likes costs £1.55; and to buy 100 fake YouTube followers is estimated to cost as little as 66p. 

    But perhaps most frightening of all is that anyone and everyone can create their very own convincing fake news story for absolutely free via a website called Break Your Own News. And once this fake news story has been shared to social media, there is no telling how far it will spread and how much influence it will have, despite having absolutely no relationship to truth. 

    What about the biggest, most disruptive fake news campaigns? 

    All the things described above are effective ways of creating false narratives, but they’re doing so on a relatively small scale which could fairly be described as ‘amateur’. 

    There is another side to fake news; a much darker side in which seasoned and skilled professionals can be hired to create disinformation that intentionally has an enormous impact on the real world without anyone even realising it’s happening. As such, the costs of these services are substantial. 

    For example, there are companies in the world that will work to manipulate a decisive course of action by influencing decision-making at critical junctures such as a referendum or general election. Such projects take around 12-months to execute, and their approach is multi-faceted. 

    To hire such a company, you’re going to have to spend something in the region of £400,000, which means these sorts of campaigns are reserved for large companies or even government states who wish to influence the public’s opinion and choices in nefarious ways. 

    There are other companies who will help organise or instigate large-scale street protests for an estimated cost of almost £200,000; and others who will execute a campaign to discredit an influential and honest journalist for a cost of around £50,000. 

    CEO and Founder of ID Crypt Global, Lauren Wilson-Smith, commented:

    “Welcome to the modern world. We live in what has often been described as the Post-Truth era, a description that is as terrifying as it is accurate. For all the good that the internet and social media has done for the world, it has also opened up endless avenues and opportunities for those with bad intentions to spread fake news, generate false narratives, and force their own agendas on an unsuspecting public.  

    The simple fact is that we as a society have not worked quickly enough to understand the ways in which our innovations can be manipulated and used for evil, and therefore haven’t created ways to protect ourselves from harm. 

    With new technologies like AI growing increasingly sophisticated and capable by the day, the risk is only increasing. It’s the responsibility of every company involved in the creation of news media to do their part, ensuring that their files are protected from being abused for disinformation purposes, rather than laying such responsibility at the door of social media platforms.”

    Data tables and sources

    Main Photo Credit: Nicolas McComber via Getty Images